Knowledge attitude and practices of drug promotional literature: a clinician’s perspective

Background: Promotion of drugs by pharmaceutical industries is fully regulated by drug regulators. Doctors are focus of intense marketing by representatives of pharmaceutical companies (MR). It is reported that very few physicians are equipped with the necessary skills and knowledge to critically assess the information delivered in drug promotional literature (DPL). Hence this study was carried out with the objective to determine knowledge, attitude and practices of doctors about the DPL Methods: This was a questionnaire-based study population included clinicians working in a government set up and others doing private practice. Questionnaire was circulated online on social media platforms via Google forms. Results: The 32.11% participants were aware of regulations and guidelines of DPL in India  80.7% participants searched  for cost of medicine on DPL, 54.12% respondents perceive that the product claims made on DPL are balanced and supported by good evidence, 56.88% participants opined that their integrity is compromised by accepting gift  from MR, 43.1% participants are exposed to drug advertisement through social media and 51.06% of them opined that their prescribing habits are influenced through this. Writing brand names while prescribing is significantly more in private practitioners   as compared to doctors employed in government set up. Conclusions: DPL serves to update the knowledge of the busy clinicians of the latest developments in the medical field. Quality check of drug promotion on social media is the need of the hour as this is influential. Private practitioners need to be addressed regarding enforced laws for rational prescribing

Analisis Strategi Pemasaran pada PT. Gerin Surya Gemilang

Increased business competition requires companies to always evaluate the marketing strategy undertaken. Every company will want to stay in business competition and increase profitability. The use of effective SWOT analysis can play an important role in determining competitive strategy, in order to know the strengths, weaknesses, opportunities and threats faced by the company in maintaining the viability and continuity of the company. The purpose of this study is to evaluate marketing strategies implemented by the company to improve the profitability of the company. This study uses primary data obtained through observation, interviews, and questionnaires and secondary data in the form of company reports. This research is done by using IFE analysis method to analyze internal factor, EFE analysis for external factor, then, incorporated into quantitative model that is IE Matrix, SWOT Matrix, SPACE and QSPM. The result of analysis shows that by using QSPM Matrix, then strategy chosen to support the achievement of the objectives of the company is Market Penetration Strategy